Social Media is MORE social…

Posted on | November 5, 2009 | No Comments

Finally there is a report out and some real data supporting what we have been espousing for some time now about the socialability (is that a word?) of people using social media.  Most people we talk to feel that if someone is using the tools of social media (blogs, twitter, facebook, etc.) they are spending too much time in front of their computers and not in front of people.  We beg to differ…

What I have observed is just the opposite – when people are actively building and deepening their relationships online, they are far more social when they are in person.  This was also the case in a recent analysis and report by PewInternet in their recent report, Social Isolation and New Technology.  The report talks about how much stronger and deeper their relationships are “because” of the use of technology such as social media and mobile phones – quite the opposite of what most suspected.

The whole purpose of social media and social networking is to build stronger, deeper and more trusted relationships so you can leverage the power of “word-of-mouth” to meet new people who are similar or who are interested in you and your organization.  If you can do this 2X or 3X or even 10X faster and with more robustness than traditional means, then GET ONLINE!

Blaine

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