Some “get it”, some don’t – yet

Posted on | November 10, 2009 | No Comments

Today was a fairly typical day in the “Social Media Business World” – some executives who “get it” and some who don’t.

Most of my interactions seem to sort out whether someone is going to be an “early adopter” and take a “wait and see” attitude about this Revolution called Social Media.  Talking to different people and realizing how people can have such different views from the same information is always interesting.  The crux of the issue is whether or not they feel this revolution called Social Media is going to impact them.  The ones that get it are almost emotional because they realize this is “game changing” and business will never be the same going forward.

For the others, it is just a matter of time.  They too will understand the power of this new way to communicate and build deeper and more trusted relationships – someday.  It is clearly a question of “when”, not “if” any longer as to how social media will impact their business.

One individual we met with today was Dennis Brislawn of Brislawn Lofton LLP law firm.  Dennis is one of the “early adopters” that not only “gets it” but is very passionate about it and understands how it will change both the legal profession and other businesses – way to go Dennis!!  For those executives out there not quite sure, hang in there, the first sign generally comes when a major competitor starts using it and getting results – then they “get it.”

Blaine

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