Some “get it”, some don’t – yet
Today was a fairly typical day in the “Social Media Business World” – some executives who “get it” and some who don’t. Most of my interactions seem to sort out whether someone is going to be an “early adopter” and take a “wait and see” attitude about this Revolution called Social Media. Talking to different [...]
El Gaucho Bellevue – leading the pack…
There is about to be a leading edge event tomorrow from 11:30am – 1:00pm – a “Taste and Tweet” event for El Gaucho Bellevue. This is the first of its kind we have seen where a very high end, well established restaurant is merging with the power of social media, Twitter to be exact. They [...]
Marketing – friend or foe…
In the world of Social Media, who can you turn to that knows what is going on and “gets it?” Marketing may NOT be your best solution – or is it? Meet Kerri Lewis, Marketing Director for El Gaucho Restaurants (part of the Mackay Restaurant group). When we first met Kerri, she was like most [...]
Why bother with Social Media…
People everywhere are talking about the “buzz” of Social Media – in the darkest recesses of business. Twitter this, facebook that, blogs here, LinkedIn there – its everywhere. But with such mass awareness and potential adoption, there are two ugly words that raise their head – CONTROL and RISK. However, I believe that with this [...]
Deer in headlights? Some deer move…
When clay and I first started doing seminars on “What CEOs need to know about Social Media, it was to address a real issue we were seeing in small and middle-market businesses. The CEOs and owners were clueless to what Social Media was all about and completely unaware of this Tsunami in communications heading toward [...]
