HFTP gets acquainted with social media.
Recently we were invited to introduce Social Media and WOM10 (Word of Mouth on Steroids) to the HFTP association. To the left is Marney Zeller who took the initiative to invite us to speak. We’ve had the opportunity to work get acquainted with Marney as we’ve shared a couple of restaurant clients with her. And [...]
Some “get it”, some don’t – yet
Today was a fairly typical day in the “Social Media Business World” – some executives who “get it” and some who don’t. Most of my interactions seem to sort out whether someone is going to be an “early adopter” and take a “wait and see” attitude about this Revolution called Social Media. Talking to different [...]
Social Media is MORE social…
Finally there is a report out and some real data supporting what we have been espousing for some time now about the socialability (is that a word?) of people using social media. Most people we talk to feel that if someone is using the tools of social media (blogs, twitter, facebook, etc.) they are spending [...]
El Gaucho Bellevue – leading the pack…
There is about to be a leading edge event tomorrow from 11:30am – 1:00pm – a “Taste and Tweet” event for El Gaucho Bellevue. This is the first of its kind we have seen where a very high end, well established restaurant is merging with the power of social media, Twitter to be exact. They [...]
Marketing – friend or foe…
In the world of Social Media, who can you turn to that knows what is going on and “gets it?” Marketing may NOT be your best solution – or is it? Meet Kerri Lewis, Marketing Director for El Gaucho Restaurants (part of the Mackay Restaurant group). When we first met Kerri, she was like most [...]
Why bother with Social Media…
People everywhere are talking about the “buzz” of Social Media – in the darkest recesses of business. Twitter this, facebook that, blogs here, LinkedIn there – its everywhere. But with such mass awareness and potential adoption, there are two ugly words that raise their head – CONTROL and RISK. However, I believe that with this [...]
Deer in headlights? Some deer move…
When clay and I first started doing seminars on “What CEOs need to know about Social Media, it was to address a real issue we were seeing in small and middle-market businesses. The CEOs and owners were clueless to what Social Media was all about and completely unaware of this Tsunami in communications heading toward [...]
Is that really you behind the curtain?
Whether you are an experienced blogger or just starting out, one thing is critically important to your success at building followers – individualism and authenticity. I know, these words are popping up everywhere it seems these days. But what do they really mean? To me it is all about building a “Persona” with your audience [...]
In a “Transparent” world, “Recognition” is key
Regardless of whether you like it or not, we are definitely living in a “transparent” world today. There practically isn’t anything someone can’t find out about you – and with only a few clicks of the mouse. Amazing, absolutely amazing. The world wide web has turned into the world wide “diary” and “history book” of [...]
Welcome…we hope you enjoy the “JOURNEY”
We have stories, lots of stories and we want to share them with you in a way that you will be both captivated and compelled to want to continue reading our blog. This is not going to be your normal corporate blog with boring corporate posts about how wonderful we are (we have another blog, [...]
