HFTP gets acquainted with social media.

Recently we were invited to introduce Social Media and WOM10 (Word of Mouth on Steroids) to the HFTP association.  To the left is Marney Zeller who took the initiative to invite us to speak. We’ve had the opportunity to work get acquainted with Marney as we’ve shared a couple of restaurant clients with her.  And [...]

Some “get it”, some don’t – yet

Today was a fairly typical day in the “Social Media Business World” – some executives who “get it” and some who don’t. Most of my interactions seem to sort out whether someone is going to be an “early adopter” and take a “wait and see” attitude about this Revolution called Social Media.  Talking to different [...]

Social Media is MORE social…

Finally there is a report out and some real data supporting what we have been espousing for some time now about the socialability (is that a word?) of people using social media.  Most people we talk to feel that if someone is using the tools of social media (blogs, twitter, facebook, etc.) they are spending [...]

El Gaucho Bellevue – leading the pack…

There is about to be a leading edge event tomorrow from 11:30am – 1:00pm – a “Taste and Tweet” event for El Gaucho Bellevue.  This is the first of its kind we have seen where a very high end, well established restaurant is merging with the power of social media, Twitter to be exact. They [...]

Marketing – friend or foe…

In the world of Social Media, who can you turn to that knows what is going on and “gets it?”  Marketing may NOT be your best solution – or is it? Meet Kerri Lewis, Marketing Director for El Gaucho Restaurants (part of the Mackay Restaurant group).  When we first met Kerri, she was like most [...]

Deer in headlights? Some deer move…

When clay and I first started doing seminars on “What CEOs need to know about Social Media, it was to address a real issue we were seeing in small and middle-market businesses. The CEOs and owners were clueless to what Social Media was all about and completely unaware of this Tsunami in communications heading toward [...]