El Gaucho Bellevue – leading the pack…
There is about to be a leading edge event tomorrow from 11:30am – 1:00pm – a “Taste and Tweet” event for El Gaucho Bellevue. This is the first of its kind we have seen where a very high end, well established restaurant is merging with the power of social media, Twitter to be exact. They [...]
Monetization of Social Media is on the horizon
BlaineandClay.com are sponsors of the Zino Society. We recently attended one of their Zino “Business Insights” events. The speaker was a high level insider, Ted Wang of Fenwick & West, who spoke on Monetizing Social Media. You can share a thumbnail of our experience by clicking on the link below. Monetizing Social Media at Fenwick & West [...]
Marketing – friend or foe…
In the world of Social Media, who can you turn to that knows what is going on and “gets it?” Marketing may NOT be your best solution – or is it? Meet Kerri Lewis, Marketing Director for El Gaucho Restaurants (part of the Mackay Restaurant group). When we first met Kerri, she was like most [...]
Why bother with Social Media…
People everywhere are talking about the “buzz” of Social Media – in the darkest recesses of business. Twitter this, facebook that, blogs here, LinkedIn there – its everywhere. But with such mass awareness and potential adoption, there are two ugly words that raise their head – CONTROL and RISK. However, I believe that with this [...]
Deer in headlights? Some deer move…
When clay and I first started doing seminars on “What CEOs need to know about Social Media, it was to address a real issue we were seeing in small and middle-market businesses. The CEOs and owners were clueless to what Social Media was all about and completely unaware of this Tsunami in communications heading toward [...]
Is that really you behind the curtain?
Whether you are an experienced blogger or just starting out, one thing is critically important to your success at building followers – individualism and authenticity. I know, these words are popping up everywhere it seems these days. But what do they really mean? To me it is all about building a “Persona” with your audience [...]
