Monetization of Social Media is on the horizon

Clay Loges — Sat, 13 Jun 2009 18:03:16 +0000

BlaineandClay.com are sponsors of the Zino Society. We recently attended one of their Zino “Business Insights” events. The speaker was a high level insider, Ted Wang of Fenwick & West, who spoke on Monetizing Social Media. You can share a thumbnail of our experience by clicking on the link below.

Monetizing Social Media at Fenwick & West

Clay Loges and Blaine Millet

Blaine and I will be presenting “Social Media for Executives” to the upcoming Zino “Business Insights” event on July 7th. You can register by contacting the Zino Society.

Clay

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Deer in headlights? Some deer move…

Blaine Millet — Thu, 04 Jun 2009 22:37:23 +0000

When clay and I first started doing seminars on “What CEOs need to know about Social Media, it was to address a real issue we were seeing in small and middle-market businesses. The CEOs and owners were clueless to what Social Media was all about and completely unaware of this Tsunami in communications heading toward them and their business.

What is interesting to me today is that after giving almost 30 speeches to close to 500 people, the percentage of top executives that are clueless remains over 80% – that is shocking to me. So while we continue our journey to help “educate” and “enlighten” as many as we can, we hope to reduce this number as rapidly as possible.

However, at the same time, what is also very encouraging to me is how many of the “deer are getting out of the way” of oncoming traffic and starting to do something about it – way to go! They are moving from the “experimental” and “enlightenment” arena to the “mainstream” – doing something about it and “engaging” in the Revolution. I would encourage anyone that has considered doing something to just do it (with a plan of course) but GET IN THE GAME.

This can’t be learned from the sidelines – only with active participation. And participation by top executives, owners, CEOs and others – not the 28 year old marketing person that happens to know Facebook really well. This is your business and livelihood – make the investment and get out of the way of the headlights and you will reap some massive rewards – faster, deeper and cheaper than you could ever have done before. Don’t be the deer that gets caught in the headlights…we all know how that story ends.

Blaine

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Monetization of Social Media is on the horizon

Deer in headlights? Some deer move…