Deer in headlights? Some deer move…
When clay and I first started doing seminars on “What CEOs need to know about Social Media, it was to address a real issue we were seeing in small and middle-market businesses. The CEOs and owners were clueless to what Social Media was all about and completely unaware of this Tsunami in communications heading toward [...]
Is that really you behind the curtain?
Whether you are an experienced blogger or just starting out, one thing is critically important to your success at building followers – individualism and authenticity. I know, these words are popping up everywhere it seems these days. But what do they really mean? To me it is all about building a “Persona” with your audience [...]
