When clay and I first started doing seminars on “What CEOs need to know about Social Media, it was to address a real issue we were seeing in small and middle-market businesses. The CEOs and owners were clueless to what Social Media was all about and completely unaware of this Tsunami in communications heading toward them and their business.

What is interesting to me today is that after giving almost 30 speeches to close to 500 people, the percentage of top executives that are clueless remains over 80% – that is shocking to me. So while we continue our journey to help “educate” and “enlighten” as many as we can, we hope to reduce this number as rapidly as possible.

However, at the same time, what is also very encouraging to me is how many of the “deer are getting out of the way” of oncoming traffic and starting to do something about it – way to go! They are moving from the “experimental” and “enlightenment” arena to the “mainstream” – doing something about it and “engaging” in the Revolution. I would encourage anyone that has considered doing something to just do it (with a plan of course) but GET IN THE GAME.

This can’t be learned from the sidelines – only with active participation. And participation by top executives, owners, CEOs and others – not the 28 year old marketing person that happens to know Facebook really well. This is your business and livelihood – make the investment and get out of the way of the headlights and you will reap some massive rewards – faster, deeper and cheaper than you could ever have done before. Don’t be the deer that gets caught in the headlights…we all know how that story ends.

Blaine

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Whether you are an experienced blogger or just starting out, one thing is critically important to your success at building followers – individualism and authenticity. I know, these words are popping up everywhere it seems these days. But what do they really mean?

To me it is all about building a “Persona” with your audience – helping them understand who the “real person is behind the curtain” as we saw in the Wizard of Oz. If you don’t know the real person behind the text, how can you really build a relationship with that person so you are compelled to follow them and their rants and raves? You can’t.

Who writes your blog entries – you or someone in your organization? If it isn’t you, then it isn’t you. Meaning, if you have a “ghost writer” or “editor” or anyone else that messes with the way you write, then you aren’t developing your own persona or individualism – it’s that simple. The audience will eventually find this out and eventually stop following you. And worse, they will tell others it really isn’t you and you won’t get their followers either. End result – your blog will eventually die.

So write when you feel like writing but make sure it is your writing. If it isn’t, don’t publish it unless you let your audience know it isn’t you. More on how to use “Guest Writers” effectively in another post…

Blaine

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