Why bother with Social Media…
People everywhere are talking about the “buzz” of Social Media – in the darkest recesses of business. Twitter this, facebook that, blogs here, LinkedIn there – its everywhere. But with such mass awareness and potential adoption, there are two ugly words that raise their head – CONTROL and RISK. However, I believe that with this [...]
Deer in headlights? Some deer move…
When clay and I first started doing seminars on “What CEOs need to know about Social Media, it was to address a real issue we were seeing in small and middle-market businesses. The CEOs and owners were clueless to what Social Media was all about and completely unaware of this Tsunami in communications heading toward [...]
In a “Transparent” world, “Recognition” is key
Regardless of whether you like it or not, we are definitely living in a “transparent” world today. There practically isn’t anything someone can’t find out about you – and with only a few clicks of the mouse. Amazing, absolutely amazing. The world wide web has turned into the world wide “diary” and “history book” of [...]
