They just opened their new Bellevue location in the City Center building where Microsoft is going to be occupying virtually all of the building.  The restaurant is fabulously designed and very high class but not stuffy.  Anyway, I digress.  They are trying to introduce people to their new location and also their new luncheon menu.  We suggested they use Social Media (what else?) to get the word out, have some fun and let people know they are there.

So we set up a “Taste and Tweet” event where about 35 people (mix of media personalities/writers and large twitter users) would be tasting some of their menu items (which can be found her at their Chef’s Blog) and then tweeting what they think to their followers.  We don’t know how it will turn out but we know it has certainly created a lot of “buzz” in the media so far and will certainly be something others will want to copy – way to go El Gaucho, you’re the leader!!

My hat goes off to Chad Mackay and Kerri Lewis for being such forward thinkers to recognize you can take something that is such a powerful brand and mix it with the new revolution in communications, Social Media.  They “Get It” for sure and will set the bar for others to copy.  Regardless of how successful it is and how much press they get, the jumped in the water and will soon be the envy of many others – just watch.

You can follow the event on twitter by following El Gaucho Bellevue at @ElGauchoBell.  You can also check out their awesome food items at El Gaucho Bellevue Food.  Check it out – it is going to be a lot of fun and very entertaining.

Blaine

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